Market Segment Analysis (Individual) Essay Example | Topics and Well Written Essays - 1250 words

Market Segment Analysis (Individual) - Essay showcasePorsche is a German automobile brand founded by Ferdinand Porsche in 1931. The organizations headquarter is in Stuttgart, Germany. However, it is every bit popular in any parts of the world for its futuristic car designs and superior performance on-track (Porsche move Holding, 2014).Porsche is popular all around the world and has established a statue of luxury sporting car. The major creator behind massive demand for Porsche is its car designs, luxury, comfort and prestige attached with those who are driving a Porsche. Customers of Porsche do not belong only to the elite class, but it is equally popular among sports car lovers of all age. Porsche major separateation strategy is explained as followingThis segment of Porsche Automobile generates around 27% of the corporations revenue. The consumers of Porsche belonging to this segment prefer a car with superior performance on the track, which motivates them to manoeuvre even h arder to achieve the best and allows complete control on the transmission and drive. Top Guns are too self-obsessed, and they want to show-off so that people can notice them which support the assertion that these customers are stead conscious. Top Guns are proud of their success and tell their success stories to everyone so that they can be comprehended (Huffman, Rayess, Habib, & Mitchell, 2012).These are the customers who are passionate about owning the worlds best sports car and are as such motivated towards experiencing new adventures in their lives. For this reason, they select a car which thrills them with its speed and power. Bon Vivant segment is currently generating 17% of Porsches total revenues and is considered as being a lucrative segment in the near future. These customers for the most part live in urban areas and have the tendency to influence attitudes and behaviors of people in their surrounding (Richardson, 2004).Elitists segment of Porsche Automobile