Global Supply Chain Analysis of a Global Coffee Company Essay

Global Supply Chain Analysis of a Global coffee tree companionship - Essay ExampleThe essay Global Supply Chain Analysis of a Global Coffee Company talks about the analysis of an entrance to a new market by Starbucks plenty in Lithuania through theories. There are different strategy models which lowlife be applied to Starbucks in order to analyze their current situation and steps to be taken for future internationalization.There are four strategies based on local responsiveness pressure and cost reduction pressure. They are b each(prenominal)-shaped standardization strategy, transnational strategy, international strategy and localization strategy. In the case of Starbucks, the best strategy which can be incorporated is Global Standardization Strategy. This would enable the firm to expand over the larger geographic area and acquire high-profit margins. Global standardization strategy mainly states that the caller follows the same strategy crosswise the globe. This form of stand ardized strategy is reflected in its branding, products or services, customer support, etc. International strategy is all about implementing the best practicable strategy to establish a strong market position.The four possible international strategies for Starbucks are joint ventures, franchising, exporting and acquisitions. Starbucks encompasses complex tasks from product manufacturing to delivery at retail stores. The company is inclined towards global resource span where it acquires cocoa beans from one country and milk from another outback(a) location. This supply chain strategy enables the firm to spread its operations across many locations.